Our work goes beyond finance. It’s about the people we support, the standards we uphold, and the continuous growth that allows us to deliver thoughtful, high-quality advice at every stage.
We believe in using our platform, experience, and influence to make a meaningful impact both within the industry and in the wider community. For us, success is not just measured by growth, but by the people we support, the conversations we shape, and the opportunities we help create for others.
Our founder and Managing Director, Rachel Farrell, is recognised as one of Australia’s leading voices in modern mortgage and finance advice.
Rachel has been awarded and acknowledged across the industry, including:
An initiative designed to support and elevate leading female brokers across Australia. This reflects a commitment to growth, leadership, and delivering exceptional outcomes for clients.
A collective of high-performing brokers settling high volumes annually. This provides access to advanced insights, strategies, and industry developments that directly benefit our clients through more informed and tailored advice.
This program focuses on leadership, strategy, and building sustainable businesses, allowing us to continually refine how we support and guide our clients. The final year finished in Boston, MA, right at the Harvard grounds.
Recognised nationally as one of Australia’s leading women in the mortgage and finance industry. This award highlights consistent performance, client impact, and contribution to the industry.
Featured as the only woman in the Australian Business Journal’s Top 20 Brokers to Watch, recognising emerging leaders shaping the future of the industry and setting new standards in client service and advice.
Rachel is also a regular contributor to national media, including ABC and The Australian Broker, and is frequently invited to share insights on leadership, entrepreneurship, and finance.
Beyond her work with clients, Rachel is deeply passionate about financial education and empowerment, particularly for women and young people.
She regularly speaks at schools, industry events, and community forums, helping to demystify money, build confidence, and inspire the next generation to become financially intelligent decision-makers.
Rachel also runs bi-annual Financial Freedom sessions for school students, sharing practical knowledge about money, property, and financial independence in a way that is accessible and relatable.
As an endorsed MFAA mentor, she supports emerging brokers entering the industry, offering guidance, education, and encouragement to help shape a more inclusive and values-driven financial sector.
Book an obligation-free appointment at a time that suits you.
Address
The Commons,
33 Cremorne St
Cremorne VIC 3121
Contact Us
welcome@bloomcapital.com.au
03 9819 4028